Trying to Scale a LinkedIn Profile Writing Business
Anyone who is in the business of writing LinkedIn profiles today knows the delicate nature of the work. It is not an easy undertaking, nor an assembly-line process with a cookie-cutter methodology. It...
View ArticleLessons in LinkedIn Coaching from Charley Lau
Charles Richard “Charley” Lau (April 18, 1933 – March 18, 1984) was a professional baseball player who, by all accounts, did not have a remarkable playing career. He was an average hitter and a...
View ArticleThe Working LinkedIn Profile
During the course of my business day, I review many LinkedIn profiles. I am impressed by the various approaches that people take in populating (or not) each section of the document, and representing...
View ArticleJD Gershbein’s Absolutes of LinkedIn
I have studied marketing communications my entire professional career. My work in various industries has afforded me a unique perspective of how individuals and companies organize for business. Since...
View ArticleMaking the Move to LinkedIn Master
Gaining traction on LinkedIn is challenging enough. Performing well on the site involves the acquisition and application of specific knowledge and skills. Achieving LinkedIn mastery results from...
View Article
